Moran Cerf is interested in what makes you interested. As a neuroscientist and business professor, he and his team have uncovered new ways to maximize audience engagement—by understanding how our brains behave and sync up when digesting interesting content. It’s a neurological finding that could change the way we communicate, from education to politics. Moran Cerf is a professor of neuroscience and business (Kellogg), and a Sloan screenwriting Professor (American Film Institute). Prior, he worked as a hacker and cybersecurity expert. His hacking background led him to investigate the brain using unique methods. Notably, working with patients undergoing brain-surgery to study behavior, emotion, decisions and dreams. In addition to his academic career, professor Cerf is a science consultant for Hollywood films and TV. Recently, he was named one of the "40 leading professors below 40”. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
