Google presents 'Unilever: Project Sunlight' case study |
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In July 2021, YouTube set all unlisted videos uploaded before 2017 to private (unless the channel owner had opted out). In the weeks leading up to this change, Archive Team archived many pre-2017 unlisted YouTube videos. If this video was uploaded before 2017 and has gone private, there is a chance that a 360p archived version can be viewed on archive.org via the site's Wayback Machine as follows: 1. Enter the YouTube URL in the Wayback Machine form or click on the following link: https://web.archive.org/web/20210000000000*/https://www.youtube.com/watch?v=5IJ66Y0OolU 2. Right-click on a blue entry in July in the calendar. 3. Click 'Copy link address'. 4. Paste the copied link address into your web browser's address bar and press enter.
Description: Through its Project Sunlight initiative, Unilever's long-term goal is to encourage consumers to live more sustainably. The brand shot over 40 hours of footage for an innovative YouTube campaign. Using a command centre that brought together all of its media partners, content was created on the fly and targeted to key audiences in five countries. Through the command centre, Unilever was able to gauge consumer reaction and tailor responses on a real-time basis to deliver exceptional levels of engagement. 
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