1980s Nickelodeon Tribute |
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Description: *7/1/11 - I know it's been a little while since I promised a new background song, but just be aware, I haven't forgotten about it. Keep a lookout. This video is an homage to Nickelodeon's little known Golden era (or "cult" era if you prefer) from cable's early days in the 1980s. A timeline of significant, formative events in the network's history is below (somewhat lengthy). Pre-History *December 1977: The "Pinwheel" channel for children is launched out of Cleveland, OH. Phase I, Humble Beginnings: The Low-budget early days *1979: Pinwheel relaunches in April as the Nickelodeon network. Programming line-up and market availability are both expanded. *1981: Nickelodeon expands to an 8 AM-9 PM schedule starting in April. Cult classic and long-time Nickelodeon flagship program "You Can't Do That Do That on Television" premieres. The network also debuts it's third, and first famous logo: the Silver Ball.. *1983: Nickelodeon launches the third revival of Don Herbert's "Mr. Wizard" program. "Mr. Wizard's World" would become an early, popular favorite. *1984: Towards the dawn of the year, Nickelodeon drops it's Silver Ball logo in exchange for the now famous "Orange splat". It is used in varying styles for the next 25 years. Phase II, Growth: Nick goes Orange, Green and Nationwide *1985: Nickelodeon severs it's partnership with the A&E network in January, subsequently expanding to a 24-hour schedule. During summer, the network introduces it's "Nick @ Nite" evening block of classic sitcoms. Nickelodeon also adopts the "green slime" feature of YCDTOTV as a network symbol and recurring feature of future shows. *1986: The newly renamed Warner Cable sells Nickelodeon to Viacom (alongside sister stations MTV and newly launched VH1). The "Double Dare" game show premieres, going on to be the network's biggest success of the time. *1987: The inaugural "Nickelodeon Kids Choice" Awards debuts, under the 1987 title of the Big Ballot. *1988: The pre-school oriented "Nick Jr." block is introduced, airing in the A.M. block previously occupied by Pinwheel. *1989: Nickelodeon premieres "Hey Dude", it's first network-produced live-action series. *1990: Nickelodeon's iconic launchpad show, Pinwheel, is cancelled after 13 years. The popular "Today's Special" also ends after 9 years. In June, "Nickelodeon Studios" is launched in Orlando, FL's Universal Studios. These events mark the official end of the inaugural Nickelodeon 1980s era. Phase III, A New Beginning: The Nicktoons Era *1991: August 11 sees the launch of the "Nicktoons" block, signifying the network's new direction toward original, network-produced animated shows. Also arriving is "Clarissa Explains it All", alongside several other teen-oriented live-action series, officially introducing the "Nick Teen Sitcom" (later taking over as "Teen Nick"). *1992: Nickelodeon expands it's weekend line-up with the evening "Snick" block Nickelodeon also launches it's first News magazine program, "Nick News". A network-produced time capsule is buried in Universal Studios, containing relevant items of the era voted on by viewers. *1993: Nickelodeon adds a fourth Nicktoon, and in June relaunches "Nickelodeon Magazine", after a 3-year hiatus which followed the production of only two issues. *January 1994: Another turning point and demise of an era, as Nickelodeon cancels it's long-running sketch show You Can't Do That On TV. A somewhat successor show in the form of the network-produced "All That", is premiered shortly after. From this point on, "Nick" quickly (d)evolves into a mass-marketed, shopping mall teeny bopper phenomenon--a far cry from it's NEA-endorsed, educational-based origins. Already alienating original general viewers, it becomes unrecognizable to them. We'll establish Phase III as ending in 1999, with both the introduction of Spongebob and Nick's 20th b-day. A few final things of note: *Several Nick spin-off networks launch during the 2000s, where cancelled 90s programs are occasionally run. *Nick Studios relocates to L.A. in 2005, abandoning it's Orlando, FL headquarters after 15 years. The 1992 time capsule is removed from it's spot (now covered in concrete) and reburied near the Nick Hotel. *Don "Mr. Wizard" Herbert, science guru of the Nick Golden era, passes away in 2007. *Nickelodeon turns 30 in 2009. Also in '09, Nickelodeon Magazine shuts down operations, and the "Orange splat" logo is abandoned after 25 years. 
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